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Small Business Saturday is more than a day for ringing up sales. It’s a celebration of grit, creativity, and the relentless drive to deliver for customers. But for small and medium-sized businesses, the real challenge often lies behind the scenes: getting products where they need to go, on time, every time.
As we look ahead to 2026, the global supply chain enters a chapter defined by relative stability but underscored by persistent uncertainty. After years of pandemic-driven instability and inflationary pressures, transportation rates across major modes have shown fewer large swings. However, this improvement does not guarantee the absence of volatility or complete smooth sailing. Structural forces—tariffs, trade policy, and geopolitical disruptions—will continue to shape how goods move around the world.
With the 2025 holiday shipping season in full swing, small and medium-sized businesses (SMBs) across North America are navigating rising uncertainty. Consumer spending is fluctuating, tariff and compliance rules continue to evolve, and global trade tensions are making it harder to forecast demand and cost. In this kind of environment, every logistics decision—and every transportation dollar—carries more weight.
When a storm hits, preparation is everything
Far from business as usual, today’s global logistics scene is a high-stakes chess match where the next disruption could redraw the entire board overnight.
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Michael Castagnetto, President of North American Surface Transportation at CH Robinson, adds: "Our customers are navigating a landscape where agility is everything. With 35 years of proven expertise in Mexico, boots on the ground, AI-driven solutions and two million square feet of strategically located facilities on the border, we set the standard for end-to-end service.
Noah Hoffman, VP of Retail Logistics at C.H. Robinson, shares key insights for supply chain leaders as the holiday season begins: understand and manage true import costs before replenishment, refine inventory management down to the item level, and ensure trucking operations are optimized to maintain resilience and profitability in a shifting trade environment.
At a time when many of C.H. Robinson’s customers face supply-chain challenges and tariff uncertainty, Dave Bozeman is applying lessons he’s learned firsthand from timeless brands and putting them to work in new ways. The result: C.H. Robinson’s company’s ability to innovate may prove to be a competitive edge during a challenging time for freight.
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